Leadenhancer

The typical unsubscribe rate for most email marketing campaigns is between 0.2% and 0.5%, but anything above 0.5% is considered far too high. Thus if you had an email list of 1 000 subscribers you could expect to lose between 2 and 5 subscribers for each email campaign. In this article, we’ll have a look at some of the more common mistakes that digital marketers are making with email marketing, and the best way to fix them. http://ow.ly/pPP530qJMBG

Besides the various freeware messaging services, there is also the ease of email communication from your mobile. Due to the advancement of technology, even email had to undergo some radical changes. Today, spam filters are working non-stop to protect users from unwanted communication. But how, if at all, does this affect the sale process? Unfortunately, no one can agree on which is the best form of communication for sales. http://ow.ly/3MYc30qJMAF

What’s the most common reason behind the average business’ failure? The answer is fairly simple: They just don’t have the leads they need to survive in an increasingly competitive market. http://ow.ly/ZxzX30qybnz

How do you improve your ABM process? This simple infographic from the Corrao Group shows you how. Gotta love a good hack!

Are you planning your ABM strategy properly?

Here’s a cool pic from Engagio that shows the evolution of ABM over the last few decades

There is nothing more exciting than sending out your first email marketing campaign or group newsletter - and nothing more demoralising than checking the report a week later and seeing how many people never even opened your mails. http://ow.ly/6RlB30qsYUl

Sales and marketing alignment is vital for organizational success, and not just for boosting morale. According to The Payoffs of Improved Sales & Marketing Alignment, US businesses lose $1 trillion a year. This is due to wasted productivity because of misaligned sales and marketing strategies. Glad we’re not those guys, right?... For your business, that could mean as much as 60 percent weaker financial performance. It could also mean a 58 percent reduction in customer retention, among other negative factors. It’s not all uncomfortable news, though. When teams work together via seamless sales and marketing plans, they are unstoppable. http://ow.ly/rGeJ30qs5cn

We live in the sparkly, shiny world of automation. Everything from switching lights on/off to assembling cars can now be automated. This calls for the question thoughhow important is automation? Is it really of much help? http://ow.ly/2qjC30qr8LC

Feeling a bit confused about the Buyer’s Journey? You need to understand the buyer to be able to develop a clear marketing strategy. Here’s a handy dandy infographic from Agency Leverage that breaks it down.

In marketing, it’s really all about your ROI. Here’s some fascinating research from the Alterra Group showing that ABM is the way to go.

These companies have made the decision to use Leadenhancer. Join their ranks and start making improvements to your own sales approach.