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A business's content marketing strategy is an integrated approach that incorporates the creation and distribution of valuable, relevant, and consistent material in order to attract and keep a target audience - and ultimately drive lucrative consumer action. Online advertising can be used to help grow your content marketing efforts. So, how do you successfully combine online ads with content marketing? Here is how: Include calls-to-action in blog posts so that readers are en...couraged to visit online ad landing pages Add social media sharing buttons on all online advertisements and website copy Use Google Ads Target the right people with online advertising so that they become interested in, share, and ultimately buy from your company SEO (Search Engine Optimization) Online advertising can also help to grow your online presence and SEO. We’d highly recommend you to use online ads in conjunction with well-written, informative content so that Google Search results will be more likely to show your website at the top of search engine rankings - thus giving you a higher online profile than companies who do not advertise online. If you've been working on strategies to grow your company but still feel like it's not going anywhere, check out our latest blog article: https://hubs.ly/H0-RJwx0 #Socialmediamarketing #ecommerce #shopping #digitalmarketing

Email marketing can help you deliver tailored and personalised communications. This can help you develop meaningful connections with your customers. It also has the potential to boost direct marketing response rates. However, using email marketing excessively is not a good idea. In fact, it can have a negative effect on your online advertising efforts. Sending too many emails will only work to irritate and annoy your customers so much that they may opt out of future communica...tions or even unsubscribe from email lists altogether. To avoid this problem, online marketers should use the following guidelines: Send specific messages that bring value to your audience Only send emails that are relevant and of interest to the recipient Avoid using online ads or email marketing for purely promotional purposes. Try, instead, to offer information on products/services only after establishing a relationship with customers. This can help you create valuable connections through online advertising The internet is a goldmine of potential customers for your business. Whether you're an eCommerce site, a pizza delivery service or anything else, online marketing can help you reach more people and generate more sales by tapping into the right channels. If you've been working on strategies to grow your company but still feel like it's not going anywhere, check out our latest blog article: https://hubs.ly/H0-RDkP0 #Socialmediamarketing #ecommerce #shopping #digitalmarketing

Nobody likes to wait and your customers aren’t any different. If they see that they will have to wait for their order for 20 days, they will make that purchase from another buyer. You can’t blame them for it either, that’s a very long delivery time. If your current shipping methods take a long time to deliver packages, it’s time to find a better way to ship. There are plenty of great shipping partners that you can find to make this process swift. To learn more about how you c...an decrease your shopping cart abandonment rate check out our latest blog article: https://hubs.ly/H0-xlhX0 #Socialmediamarketing #ecommerce #shopping #digitalmarketing

Consider adding a clear return/refund policy if your checkout process doesn’t include one. Being unsure of the return/refund policy is another big reason that leads to cart abandonment. Customers tend to be more comfortable in buying from a store they can trust and the best way to gain their trust is by being transparent. Have a clear return/refund policy because it can bring down your cart abandonment rate drastically. To learn more about how you can decrease your shopping c...art abandonment rate check out our latest blog article: https://hubs.ly/H0-xmcV0 #Socialmediamarketing #ecommerce #shopping #digitalmarketing

Getting customers to create an account on your online store is a great way to share your latest offers with them. It also boosts the chances of them returning to your e-store. But if you make account creation a mandatory step, you can lose a potential customer for no good reason. When a customer buys from your online store and has a great experience, their chances of signing up to your webshop increase. When you provide a hassle-free shopping experience, it is likely that you...r customers would prefer to buy from you in the future as well. They will keep track of your latest offers too and at that point, you've found yourself a loyal customer. That’s why never make it a mandatory step for users to sign up. Prompt them for a quick signup where they can refuse and checkout as a guest if they want. To learn more about how you can decrease your shopping cart abandonment rate check out our latest blog article: https://hubs.ly/H0-xk9Z0 #Socialmediamarketing #ecommerce #shopping #digitalmarketing

In this day and age where short attention spans are the norm, expecting people to be patient won’t be wise. A slow website can become frustrating for customers who like to spend time on the website and compare different products before making a purchase. If your website takes a long time to load, think of ways to improve its speed. To learn more about how you can decrease your shopping cart abandonment rate check out our latest blog article: https://hubs.ly/H0-cQs90... #Socialmediamarketing #ecommerce #shopping #digitalmarketing