Arnt Eriksen

Some writing from a while back, but still relevant and solid, in my humble opinion. Hehe #marketingatheart

I'd argue if you're planning for 2020 now, you're already running a bit late. So the time is now!

https://www.arnteriksen.com//5-steps-to-craft-a-marketing-

Great stories are made in 10 steps. Here’s a few: simple language, with context, active and sensory information, contrasting ideas and detail.

Word-of-mouth generates over twice the sales of paid ads. That’s why you need a solid #tribe. Here’s how you can build one.

#Brands can find inspiration in the direction the music industry has taken in creating memorable omnichannel experiences that keep the rhythm of retail going. #Business

Most organizations understand that marketing is important, but few adopt a holistic approach to recognize #marketing as their top priority. #business

Here are four things to think about when you get to a stall point in producing #content:

Video content -- done right -- has the power to transform a brand from a background player to an established powerhouse. And it's something you should seriously consider integrating into your own #marketing mix. #VideoMarketing

Join me as I have a compelling conversation with Adam Ostrow. Its a solid piece of content and some great insights from a brilliant strategist. Enjoy! #marketingatheart #wearemarketers #podcast #newepisode

Barcelona. Awesome as always! . . . #citybestpics #agameoftones #city_explore #illgrammers #thecreative #shotaward #icu_architecture #jj_architecture #creative_architecture #arkiromantix #tv_architectural #archimasters #excellent_structure #arquitecturamx #catalunyaexperience #ig_barcelona #igersbcn #thebarcelonist #leicacamera #leicacraft #leicam #leicaq #leicaphoto