Albacross

2020 is the year for a B2B that’s both more practical and creative at the same time. So what trends are likely to have the biggest impact on businesses this year? Check out the list of trends in B2B online sales for 2020 by @saleslayer

Statistics prove that B2B video isn’t something to be ignored it’s an essential piece of the content marketing puzzle and should be a top priority for your business in 2020. Learn all the basics you need to know about video in B2B content marketing. Tips, strategy, best practices everything in one comprehensive guide by @verstiuk.production

With over 80% of all enterprises looking to implement a chatbot, as a CMO you’ve undoubtedly seen a handful of proposals floated to you. You’ve probably seen a few competitors use chatbots or have had a few peers rave about the tech behind it. But should your brand even use a chatbot? And if you’re going to, what do you consider before tying yourself to one? Learn what 10 things you should consider before choosing a Chatbot with this comprehensive guide by @verloopio

LinkedIn is a powerful platform for B2B social sellers, it provides a straightforward way to build real, genuine relationships with senior-level decision-makers over time instead of relying on rapid pitching techniques. There are a few tools that can help to automate and simplify processes and research, freeing you up to focus on the most important goal in social selling building relationships with prospects.

There is a difference between marketing to businesses and marketing to a consumer. You may still be dealing with a person making a decision on what to buy and from whom, but buying for yourself versus buying for your business is a very different purchasing experience. In fact, there are profound differences that you must remember when developing your marketing strategy.

If you struggled to hit your sales and marketing goals using inbound-only tactics, now is the time to incorporate some outbound prospecting tricks.

About 55% of marketers say that blog content creation is their top priority. That’s actually not a very big number when you realize that blogs give websites 434% more indexed pages and 97% more indexed links. And blogging is just one aspect of inbound marketing. Learn more on what inbound marketing is, why you need it: https://buff.ly/2xKNsap by Optimise & Grow Online

If you want your website to go that extra mile and really work for you by increasing sales, you need to integrate other software to generate more leads, engage your customers and ultimately make those all-important sales. Check out the list of software that can help you run your business more effectively: https://buff.ly/2QE2p4U by Cotswold Web

Inbound marketing services have become the solution for any business that wants to not only generate leads and increase its customer base but to retain customers and create a positive brand image. But what exactly is inbound marketing? How do you become an inbound marketing expert? And how can you use it in your business? https://buff.ly/2TWW5HC by Angelfish Marketing

Creating a B2B sales process that aligns with the buyer journey is critical. So where do you start to create a B2B sales process to track your prospects to customers? First, you need to understand the buying stages. https://buff.ly/2QlXuoC by Davies BDM

Content marketing is hardly a new concept in the digital marketing world, but in 2020 it has arguably never been so important for your business. Hugo gives 5 reasons why, including SEO, engagement, and sales - https://buff.ly/2IORm4e by Gravitywell

When it comes to analytics, there are people who would act as if it doesn’t matter. But it does. That’s why smart marketers are capitalizing on marketing analytics to help improve their campaigns. Data from HBR shows that 36.6% of companies are using marketing analytics to drive customer acquisition processes. Given the relevance of analytics in our present competitive world, it’s important to understand the right marketing metrics to measure. https://buff.ly/2wduZCU by BuildFire

Calling all Hubspot CRM users! We’re pleased to announce that as of today you can integrate Albacross with @Hubspot CRM so your sales team can put their pipeline expansion on autopilot. Here’s what you can do with the new integration... https://buff.ly/2W9HslN #pressrelease